Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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Telehealth Marketing Compliance: State Licensure, Prescribing Rules, and the Cross-Border Framework Every Telehealth Practice Needs
Telehealth is one of the fastest-growing healthcare categories and one of the most regulatorily complex for marketing. Here's the full overview of the rules that apply across the category.
Acupuncture Marketing Compliance: Evidence-Based Claims, State Licensing Rules, and the FTC Scrutiny Practices Face
Acupuncture practice marketing faces specific FTC scrutiny on condition-treatment claims, plus state-by-state licensing board rules that vary significantly. Here's how to market acupuncture services compliantly.
Physical Therapy Marketing Compliance: Direct Access, Outcome Claims, and the State Licensing Board Rules PT Practices Keep Missing
PT practices face a specific compliance pattern around direct access marketing, outcome claims, and supervision language for PTAs. Here's what state PT boards and the FTC focus on.
Podiatry Marketing Compliance: Surgical, Orthotic, and Laser Toenail Treatment Claims
Podiatry marketing faces specific compliance patterns around laser toenail treatment, orthotic claims, and diabetic foot care marketing. Here's the framework.
Optometry Marketing Compliance: Contact Lens Rules, Dry Eye Treatment Claims, and Myopia Management Marketing
Optometry marketing combines retail optical rules, FDA device considerations, FTC contact lens rules, and specific claim categories like dry eye treatment and myopia management. Here's the framework.
ENT / Otolaryngology Marketing Compliance: Balloon Sinuplasty, Hearing Aid Sales, and Facial Plastic Services
ENT marketing has unique considerations - balloon sinuplasty outcome claims, hearing aid consumer protection rules, and facial plastic services that cross into aesthetic marketing framework.
Ophthalmology Marketing Compliance: LASIK, Cataract Surgery, and Premium Lens Implants
Ophthalmology practices face specific compliance considerations around LASIK outcome claims, premium IOL marketing, and medical-versus-cosmetic service distinction. Here's the full framework.
Oral and Maxillofacial Surgery Marketing Compliance: Wisdom Teeth, Implants, and Jaw Surgery
OMS marketing combines dental specialty board rules with surgical marketing framework plus specific considerations around sedation, implant outcomes, and jaw surgery claims.
Naturopathic Medicine Marketing Compliance: State Licensing Variation, FTC Scrutiny, and Alternative-Treatment Claim Rules
Naturopathic medicine marketing varies dramatically by state - from full licensure to no recognition - and faces specific FTC scrutiny on alternative-treatment claims. Here's the framework.
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