Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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Training Your Healthcare Marketing Team on FDA/FTC Compliance: The Curriculum That Actually Works
Most healthcare marketing compliance failures are individual-staff decisions that reflect a training gap, not a malicious intent. Here's the actual curriculum that turns a marketing team into a compliance-literate operation.
Building a Healthcare Marketing Style Guide: The Document That Prevents Compliance Drift
Your compliance officer can't be in every marketing meeting. A written style guide makes compliance principles operable at scale - here's the template and how to keep it alive.
The Pre-Publish Compliance Checklist: A 90-Second Review Every Piece of Healthcare Marketing Should Pass
Most compliance failures would be caught by a 90-second review. Here's the exact checklist - 15 items across FDA, FTC, HIPAA, and platform policy - that every piece of content should pass before publishing.
Responding to Negative Patient Reviews: The HIPAA and FTC Rules That Determine What You Can Actually Say
Every healthcare practice wants to respond to negative reviews. HIPAA, the FTC Consumer Review Fairness Act, and state medical board rules all restrict how. Here's the framework for responding legally without making the situation worse.
Healthcare Practice 'About' Page Compliance: The Most-Overlooked Marketing Surface
Your About page hasn't been audited in years. It probably has specialty misrepresentations, credentialing issues, and outcome claims nobody noticed. Here's the specific audit framework.
The FTC Endorsement Guides 2023 Update: What Actually Changed - and What It Means for Healthcare Marketing
The 2023 FTC Endorsement Guides update isn't just a refresh - it materially changes what healthcare practices can do with testimonials, influencer partnerships, and review solicitation. Here's the plain-English breakdown.
The HIPAA Marketing Rule for Healthcare Practices: When You Need Patient Authorization and When You Don't
Most healthcare practices conflate HIPAA compliance with FTC compliance - they're different regulatory regimes with different rules. Here's the HIPAA-specific framework for marketing that uses any patient information.
State Medical Board Advertising Rules: The 50-State Overview Every Multi-State Practice Needs
Your FDA- and FTC-compliant ad can still violate state medical board rules. Here's the overview of state-level physician advertising regulations every multi-state or telehealth practice needs to understand.
US v. Regenerative Sciences: The Foundational Case That Defined Stem Cell Regulation
If you want to understand why the FDA treats stem cell clinics the way it does, the Regenerative Sciences case is the foundation. Here's the complete breakdown of the litigation and its ongoing effect on regen marketing.
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