Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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Mental Health Practice Marketing Compliance: Therapy, Psychiatry, and the Rules That Apply to Each
Therapy practices, psychiatry clinics, and online mental health platforms operate under specific marketing rules. Here's the complete framework for responsible and compliant mental health marketing.
Fertility Clinic Marketing Compliance: IVF Success Rate Claims, SART Disclosure, and the Specific Rules That Apply
Fertility clinic marketing faces some of the most specific success-rate reporting rules in healthcare. Here's the full framework for IVF, egg freezing, donor services, and emerging fertility-tech marketing.
TikTok Healthcare Ads: The Platform Policy, FTC Enforcement, and Creative Formats That Actually Work
TikTok is where healthcare practice growth is happening - and where the FTC has explicitly said enforcement is focused. Here's how to run TikTok ads compliantly without drawing account action or agency attention.
YouTube Healthcare Advertising Rules: Pre-Roll, In-Stream, and Channel Content Compliance
YouTube is where healthcare practices build long-term trust and authority. Here's the compliance framework for pre-roll ads, channel content, and the specific patterns YouTube enforces.
Addiction Treatment Marketing Compliance: LegitScript, Patient Brokering Laws, and the Specific Rules This Category Operates Under
If you market addiction treatment, recovery, or sober living services, you're in one of the most heavily regulated healthcare marketing categories. Here's the complete framework.
Orthodontic and Clear Aligner Marketing Compliance: The Direct-to-Consumer Category Drawing Specific Enforcement
Clear aligner marketing has been a state dental board and FTC focus for years. Here's the compliance framework for practices offering Invisalign, ClearCorrect, SureSmile, and other aligner services.
Sports Medicine Marketing Compliance: Regen, PRP, and Performance-Claim Rules for Sports Practices
Sports medicine practices face a unique compliance mix - orthopedic marketing, regen medicine rules, performance claims, and athlete endorsement complications. Here's the framework.
Sleep Dentistry Marketing Compliance: Oral Appliance Therapy, OSA Claims, and the Medical-Dental Boundary
Sleep dentistry is a growing service line that crosses the dental-medical boundary in ways regulators watch carefully. Here's the compliance framework for oral appliance therapy, OSA marketing, and sleep-related services.
Pediatric Practice Marketing Compliance: Advertising to Parents, FTC Rules for Children-Focused Content, and COPPA Considerations
Pediatric marketing combines advertising-to-parents considerations with specific rules around children-focused content and COPPA. Here's the framework for pediatric practices, dental, orthodontic, and subspecialty pediatric services.
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