Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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How to Audit Your Healthcare Website for FDA/FTC Compliance: A 5-Step Framework You Can Run in Two Weeks
A tactical framework any clinic can run in two weeks: inventory, pageview-weighted triage, claim-category scan, rewrite-at-source style guide updates, and archive retirement. With the exact sequencing and who does what.
Med Spa Marketing: 12 Phrases That Put Your Clinic at Risk (and the Compliant Alternatives)
Med spas face a compliance environment most aesthetic marketers don't fully understand - three regulators overlap, cosmetic conditions blur into medical ones, and platform ad policies add a fourth layer. Here are 12 phrases to remove from your copy this week, with BeforeAfter rewrites.
Stem Cell Marketing: The 5 Phrases That Have Cost Clinics Millions
Stem cell marketing is the single highest-risk surface in healthcare advertising. Five phrases recur in almost every multi-million-dollar settlement against a regen-med clinic. This post walks through each one, the regulatory mechanism, and a compliant rewrite that still sells.
GLP-1 and Semaglutide Marketing: The Regulatory Minefield Every Weight Loss Clinic Needs to Navigate
GLP-1 and semaglutide marketing sits on top of the most regulated substance category in healthcare advertising. Weight loss clinics face a 5-layer compliance stack: drug identity, compounding, off-label use, outcome claims, and before/after photos. This post walks through each.
Before-and-After Photos: The FDA, FTC, HIPAA, and Platform Rules Nobody Talks About
Before-and-after photos are the most regulated visual in healthcare marketing - four overlapping regimes govern them simultaneously (FTC Endorsement Guides, FDA intent-of-use, HIPAA consent, platform ad policies). This is the complete compliant-photo protocol.
Healthcare Testimonial Compliance: What You Can and Can't Publish Under the Updated FTC Endorsement Guides
The FTC's Endorsement Guides govern every patient testimonial a healthcare practice publishes - and they were meaningfully updated in 2023. This post covers the current rulebook on typical-experience disclosure, paid endorsements, employee testimonials, influencer partnerships, and reposted content.
Running Instagram and TikTok Ads for a Healthcare Practice Without Triggering the FDA
Instagram and TikTok overlay platform policies on top of FDA and FTC rules, and both platforms have tightened healthcare advertising substantially in 2024–2025. This post covers the interaction, the highest-risk patterns, and a 15-minute pre-launch checklist every ad should pass.
Dental Implant Longevity Claims: Why “Lifetime” Guarantees Can End Your Practice
Dental marketing looks safer than regenerative medicine at first glance, but longevity guarantees, cosmetic-outcome promises, and pain-free-procedure language make dental practices a repeat target for FTC and state dental board enforcement. This post is the dental-specific rulebook.
The $5.15M FTC Stem Cell Settlement: A Full Breakdown of Wellbeing Corporation - and What It Means for Every Healthcare Clinic
One Instagram post. Five claims about stem cells. $5.15M paid and a 20-year compliance leash. The case that sets the current FTC enforcement bar for every healthcare practice - and the specific mistakes you can avoid by reading it carefully.
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