Insights
FDA & FTC compliance insights for healthcare marketing
Plain-English breakdowns of the warning letters, settlements, and regulatory shifts that determine whether your marketing can survive contact with a regulator.
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How to Audit Your Healthcare Website for FDA/FTC Compliance: A 5-Step Framework You Can Run in Two Weeks
A tactical framework any clinic can run in two weeks: inventory, pageview-weighted triage, claim-category scan, rewrite-at-source style guide updates, and archive retirement. With the exact sequencing and who does what.
Med Spa Marketing: 12 Phrases That Put Your Clinic at Risk (and the Compliant Alternatives)
Med spas face a compliance environment most aesthetic marketers don't fully understand - three regulators overlap, cosmetic conditions blur into medical ones, and platform ad policies add a fourth layer. Here are 12 phrases to remove from your copy this week, with BeforeAfter rewrites.
Stem Cell Marketing: The 5 Phrases That Have Cost Clinics Millions
Stem cell marketing is one of the highest-risk surfaces in healthcare advertising. Five phrases recur in many of the largest settlements against regen-med clinics. This post walks through each one, the regulatory mechanism, and a compliant rewrite that still sells.
GLP-1 and Semaglutide Marketing: The Regulatory Minefield Every Weight Loss Clinic Needs to Navigate
GLP-1 and semaglutide marketing sits on top of the most regulated substance category in healthcare advertising. Weight loss clinics face a 5-layer compliance stack: drug identity, compounding, off-label use, outcome claims, and before/after photos. This post walks through each.
Before-and-After Photos: The FDA, FTC, HIPAA, and Platform Rules Nobody Talks About
Before-and-after photos are the most regulated visual in healthcare marketing - four overlapping regimes govern them simultaneously (FTC Endorsement Guides, FDA intent-of-use, HIPAA consent, platform ad policies). This is the complete compliant-photo protocol.
Healthcare Testimonial Compliance: What You Can and Can't Publish Under the Updated FTC Endorsement Guides
The FTC's Endorsement Guides govern every patient testimonial a healthcare practice publishes - and they were meaningfully updated in 2023. This post covers the current rulebook on typical-experience disclosure, paid endorsements, employee testimonials, influencer partnerships, and reposted content.
Running Instagram and TikTok Ads for a Healthcare Practice Without Triggering the FDA
Instagram and TikTok overlay platform policies on top of FDA and FTC rules, and both platforms have tightened healthcare advertising substantially in 2024-2025. This post covers the interaction, the highest-risk patterns, and a 15-minute pre-launch checklist every ad should pass.
Dental Implant Longevity Claims: Why “Lifetime” Guarantees Can End Your Practice
Dental marketing looks safer than regenerative medicine at first glance, but longevity guarantees, cosmetic-outcome promises, and pain-free-procedure language make dental practices a repeat target for FTC and state dental board enforcement. This post is the dental-specific rulebook.
The Stem Cell Institute of America Case: How a $5.15 Million Judgment Was Built
The $5,155,146 judgment against the Stem Cell Institute of America founders was not a settlement and did not come from one social post. It came from a multi-year marketing operation. Here is how the case was built and what clinic owners should take from it.
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